Socintel360's research methodology provides clients with the most accurate and reliable data possible, ensuring that all data points are referenced. Our research processes and proprietary methodologies have been designed to analyze inputs from multiple sources to generate unique insights. These insights allow clients to understand their business landscape clearly and leverage that knowledge to plan and implement effective business strategies.
Our research process focuses on analysis of current trends and market drivers that are likely to influence future events and evaluate the impact those events can have on the business landscape. Information from our databases and reports provides clients the necessary context to make both strategic and tactical decisions with confidence.
Our comprehensive analysis methodology includes the following elements:
- Desk Research
- Industry (Trade) Surveys
- Consumer Behavioral Research
- Company Analysis
- Modeling & Forecasting
- Quality Control
Our in-house team of industry analysts conducts on-going desk research to track a large amount of information across countries and markets. Some of the key sources the team evaluates include the following:
National & international Trade association including advertising agencies
National statistics offices and international trade press
Industry study groups and other semi-official sources
Company financials and annual reports
Broker reports & Online database
Leading media press releases covering topic related to our offering
The information gathered through desk research is analyzed to check consistency and final results reconciled for subsequent research. The ability of our analysts to interpret and reconcile information conflicts across multiple sources and markets is a key success factor at this stage of research.
Industry (Trade) Surveys
Inputs from desk research are substantiated and validated by our Market Research team. At this stage of the research process, analysts speak to leading company executives and gather feedback on initial market estimates. Market Research also adds depth to our analysis by providing insights on key trends and their impact on future projections. Market Research surveys help to:
- Generate a cross-validated view of market size as well as structure and strategic direction of the industry.
- Fill data gaps and incorporating industry opinion in projections for the future.
- Analyze and evaluate views on current trends and future market developments.
We connect with industry executives across the value chain: brand owners, media owners, agencies, and independent market experts to build a comprehensive and cross-validated industry overview. Including opinions from different sources and merging them with our estimates allow us to provide accurate and reliable insights.
Consumer Behavioral Analysis
Socintel360's comprehensive consumer behavior tracking offering – "SocialTrack360", provides unique insights on digital media usage. It tracks how consumer behavior is evolving and helps companies make informed decisions based on in-depth analysis.
In addition to existing information sources our research team leverages primary research data, regression modeling and consumer segmentation (demographic, attitudinal, psychographic and lifestyle) to create powerful and actionable insights. Results from consumer research also form a key input for our forecasting models and facilitate accurate future market projections.
For each of our core datasets we conduct company analysis on an ongoing basis to build a comprehensive view of the market and keep it up-to-date. This is an integral part of the overall market estimation process. The activity involves reviewing publicly available information such as annual reports and broker reports as well gathering additional insight through trade surveys. From a data analysis perspective, this helps build a robust estimate for major industry players both at a national and a global level.
Accurate forecasting is the most critical element of the research processes. At Socintel360, we specialize in thoroughly evaluating & accurately forecasting sizes of all the key market segments. Our forecasting models are validated using a number of different procedures. Final market estimates including forecasts that capture key conclusions about the current state of the industry, consumer behavior and overall macro-micro impact on different industries.
Quality Control & Data Validation
Across markets and segments, Socintel360 follows clear and strict definitions, ensuring a standardized process at each stage of the research process from data collection to modeling and data finalization. As a final stage of the quality control, data and insights are validated through selected industry experts from local markets and all data is subjected to an exhaustive review process, at country, regional and global levels.
All the data is rigorously audited with audit trail of sources and calculations to allow for a thorough evaluation of data sense and integrity. After the completion of the review phase, data is then further analyzed across series of comparative indicators both at regional and global level.
This final step ensures that data is comparable across countries, with consistent definition and data validation process. One of the core objectives of this final step is to analyze and ensure that possible discrepancies between published sources have been reconciled and that our final estimates take into account view of the country's trade sources in a coherent pattern.