Home | Contact Us | Shopping Cart | Register | Client Login

About Us

Socintel360 is a strategy research and consulting firm providing quality data, analysis, and opinion on digital media through a global team of analysts. Through exhaustive databases and in-depth analyst reports, we offer unmatched detailed and unbiased content across 25 countries and 14 key industry verticals. Our solutions combine best practices with industry specific business and consumer trends, enabling clients identify unique opportunities which directly impact revenues.

  • Overview
  • Research Solutions
  • Value Proposition
  • Methodology
  • Industries
  • Markets

Who we are

Socintel360 is a strategy research and consulting firm providing quality data, analysis, and opinion on social media marketing through a global team of analysts. We leverage exhaustive databases (with over 300,000 data points) and in-depth analyst reports to offer unmatched detail and unbiased content across 25 countries and 14 key industry verticals. Our solutions combine best practices with industry specific business and consumer trends, helping clients identify unique opportunities which directly impact revenues.

Solutions

Premium Subscription Services

Socintel - Premium Subscription for Social Media Reports

Socintel360 subscription provides access to all databases and insights, helping marketers develop successful social media strategies. Knowledge Center subscription facilitates decision making by providing easy access to Socintel360 research and analysis through our specialized platform tools. 

Browse and Purchase Research

Access and purchase individual reports, databases, and opinion pieces through our online report store. Develop deeper understanding of the market landscape through insights and opinion on changing dynamics of social media marketing, to achieve higher ROI from your campaigns.

Consulting

Digital & Social Media Consulting  Team

Our research and analysis team provides a wide range of solutions that help in formulating implementable social media marketing strategies. Driven by robust methodologies and thought leadership, we help you save time and control costs while developing unique propositions for your business. 

 

Global reach

Socintel360 tracks 25 key countries, delivering one of the most comprehensive portfolio of solutions to help understand social media marketing. This includes unique insights from emerging markets, which are difficult to access and understand. We deliver intelligence that helps marketers gain in-depth understanding of consumer behavior, and implement strategies that create competitive advantage. 

Global Social Media Market Research

Expertise that supports your business information needs

Our solutions offer in-depth analysis of key trends and drivers along with robust data, helping marketers innovate, strategize, and implement effective social media strategies. 

Global Social Media Experts Team

Global team of experts
An extensive network of analysts provides a unique combination of global perspectives and local insights.  

Extensive Social & Digital Media Databases

Extensive databases

Our in-depth coverage on social media marketing leverages over 300,000 data points to help identify unique opportunities.

Social Media Robust Methodologies

Robust methodology

Our databases and analysis are based on extensive primary and secondary research and are validated by external experts.

Global Social Media Industry Insights

Industry specific insights

Comprehensive coverage of social media marketing dynamics spanning 14 industries and 25 markets.

 

Market Research Solutions

Socintel360 delivers business intelligence through reports, databases, subscription, and consulting. Our solutions are designed to help clients identify opportunities and formulate effective social media marketing strategies. Our service delivery ecosystem is highly flexible and addresses market research needs of organizations of all types and sizes.

Reports

Global Data & Social Media Research Database

Our reports offer insights and opinion on changing social media marketing dynamics; helping marketers formulate successful strategies to deliver strong ROI. We combine best practice research, in-depth analysis of emerging business and consumer trends, and innovative case examples to help our clients identify unique opportunities. Socintel360 provides five series of reports:

  • Advertising and marketing strategy
  • Best practice research
  • Social commerce insights
  • Consumer insights
  • Market innovation

 

Subscription

Socintel - Premium Subscription for Social Media Reports

A Socintel 360 subscription provides access to all our research and analysis resources at economical cost. Users have access to a broad range of information and intelligence from across industries and global markets through our interactive Knowledge Center platform. Subscription provides access to:

  • All Socinetl360 research at economical cost, helping you utilize budgets efficiently
  • Most exhaustive coverage on social media marketing through over 3,000 reports and 10,000 charts
  • Quarterly updated database with real time analysis on key events
  • Innovation case studies and best practices across industries and markets
  • Dashboards that help understand and analyze market dynamics
  • Interactive tools that enable chart and data extraction
  • Analyst support to answer queries with a turnaround time of 24 hours

Databases

Over 300,000 data points enable us to provide a detailed view of the social media marketing landscape. Our database coverage includes quantified best practices that facilitate decision making and helps clients benchmark their market position. In addition, it captures case examples outlining market innovation and key successes and failure. Socintel360’s database offering is divided into six modules:

  • Digital ad spend   
  • Social media ad spend
  • Social commerce
  • Consumer insights
  • Best practice research
  • Market innovation

Consulting

Digital & Social Media Consulting  Team

Our consulting, research and analysis team provide custom solutions that are based on robust methodologies driven by thought leadership and subject matter expertise. From assessing brand sentiment to developing sustainable strategic frameworks for executing social media marketing initiatives, our extensive portfolio of consulting services help create competitive advantage. Socintel360’s consulting services include:

  • Brand sentiment analysis
  • Social media strategy
  • Competitor tracking
  • Real time monitoring

 

Value Proposition

Socintel360 combines reliable information from extensive high quality databases with in-depth analysis on niche topics to help marketers across industries refine their social media marketing strategies. Our team of local analysts in key markets provides an additional dimension to our work, delivering strong insights based on deep understanding of local dynamics and their interplay with global trends. Furthermore, our research solutions help advertising agencies and professional services firms add significant incremental value for their end clients. For Academic institutions, Socintel360 provides critical data to help them conduct extensive data analysis aimed at understanding changing consumer preferences and emerging business strategies.

Brand Owners

Socintel360 helps marketers understand how the world's leading brands are responding to constantly evolving social media marketing challenges. By providing quality data and analysis of emerging business and consumer trends, we help clients formulate effective communications strategies.

Socintel360’s clients benefit from:

  • In-depth analysis of current and future social media marketing spend trends and drivers across 25 countries
  • Analysis of changing consumer preferences along with insights on product innovation and developing effective targeting strategies
  • Insights on social commerce market dynamics and implementation challenges
  • Understanding social media marketing best practices and strategies of leading brands for effective planning and goal setting; efficient operations and implementation; impactful targeting and consumer engagement; and for evaluating benefits & ROI
  • Assessment of how social media strategies of key competitors across the globe are shaping up
  • Analysis of on-going social media marketing innovation across industries and platforms
  • Insights on formulating social media marketing strategy, conducting real time brand monitoring, and competitor tracking through consulting solutions   

Agencies

Socintel360’s comprehensive solutions provide single window access to data and analysis that help agencies refine their sales pitches and leverage various creative examples as well as best practices from across the globe. Our robust research helps agencies save time and lower costs while developing unique propositions for their clients.

Socintel360’s clients benefit from:

  • Access to ideas and inspiration from numerous innovative case studies covering advertising campaigns, social commerce, and operational best practices
  • In-depth information on new markets with high adoption of social media marketing that helps develop effective sales strategies for targeting clients
  • Ready availability of current data and analysis for creating effective sales propositions for clients
  • Access to the most current commentary and opinions helping them stay connected with the latest trends in social media marketing

Technology Firms

Socintel360 helps technology firms understand the changing consumer behavior landscape and strategic focus of the world's leading brands in the context of social media marketing. Unique insights based on analysis of emerging business and consumer trends, help technology firms innovate and gain competitive advantage.

Socintel360’s clients benefit from:

  • Insights on changing consumer and business market dynamics that help drive innovation
  • Exposure to emerging disruptive technologies and deeper understanding of the changing competitive landscape through analysis of emerging business models
  • Understanding how new social media platforms are being perceived by brand owners and agencies and how they are reshaping their business strategies
  • Access to unique insights and best practices from 14 industries globally

Professional Services

Socintel360 provides a unique blend of high quality data and in-depth analysis on social media marketing through best practice research, extensive databases, and insights on market innovation.

Socintel360’s clients benefit from:

  • Ability to leverage intelligence to offer additional insights on consulting assignments
  • Access to research and analysis to help clients identify and assess growth opportunities
  • Up to date information on new and emerging media channels
  • Availability of high quality databases to help support arguments with hard numbers on current and future spend trends

Media Owners

Socintel360 helps media owners understand the changing strategic focus of the world's leading brands in the context of social media marketing. Through in-depth analysis of emerging business and consumer trends, we help media owners generate ideas for platform innovation and formulate effective sales strategies.

Socintel360’s clients benefit from:

  • Deeper understanding of target clients and ability to forecast future advertising revenues
  • Access to intelligence on how brand owners are reshaping their business strategies
  • Improved relationships with clients and their agencies
  • Insights on current and future spending on social media marketing that help refine their offering
  • Access to social media marketing best practices of leading brands that help refine their value proposition
  • Understanding of how different platforms are perceived by brand owners and agencies
  • Knowledge of how key competitors are shaping up their offerings and marketing them to brand owners
  • Access to analysis of on-going social media marketing innovation

Government / Non-Profit / Academics

Socintel360’s unique blend of data, analysis, and insight is a valuable resource for government departments and not-for-profits organizations globally. Our best practice research helps global academic institutions understand how the world's leading brands are responding to contemporary social media marketing challenges. By providing quality data and analysis on emerging business and consumer trends, we help academic institutions understand and analyze social media marketing dynamics.

Socintel360’s clients benefit from:

  • Insights that help in formulating cost effective social media marketing strategies and maximizing returns
  • Deeper understanding of social media marketing best practices followed by leading government’s and NGOs for effective planning and goal setting; efficient operations and implementation; impactful targeting and consumer engagement; and for evaluating benefits & ROI
  • Access to analysis of on-going social media marketing innovation
  • Insights on formulating social media marketing strategy and conducting real time brand monitoring through consulting solutions
  • Availability of high quality data for analysis to develop deeper understanding of market dynamics
  • Access to in-depth research and analysis on social media marketing initiatives, trends and drivers
  • Access to case studies covering advertising campaigns, social commerce and operations

Methodology

Socintel360 offers independent view on best practices, industry & market data, and innovation through sound research methodologies. Our solutions are designed to help clients develop implementable strategies that directly impact revenue generation. The research methodology takes into account a 360 degree view of the social media markets, providing unique insights through fact based analysis and opinion from local in-country industry experts.

Overview

Socintel360's research methodology provides clients with the most accurate and reliable data possible, ensuring that all data points are referenced. Our research processes and proprietary methodologies have been designed to analyze inputs from multiple sources to generate unique insights. These insights allow clients to understand their business landscape clearly and leverage that knowledge to plan and implement effective business strategies.

Our research process focuses on analysis of current trends and market drivers that are likely to influence future events and evaluate the impact those events can have on the business landscape. Information from our databases and reports provides clients the necessary context to make both strategic and tactical decisions with confidence.

Our comprehensive analysis methodology includes the following elements:

  • Desk Research
  • Industry (Trade) Surveys
  • Consumer Behavioral Research
  • Company Analysis
  • Modeling & Forecasting
  • Quality Control

Desk Research

Our in-house team of industry analysts conducts on-going desk research to track a large amount of information across countries and markets. Some of the key sources the team evaluates include the following:

  • National & international Trade association including advertising agencies
  • National statistics offices and international trade press
  • Industry study groups and other semi-official sources
  • Company financials and annual reports
  • Broker reports & Online database
  • Leading media press releases covering topic related to our offering

The information gathered through desk research is analyzed to check consistency and final results reconciled for subsequent research. The ability of our analysts to interpret and reconcile information conflicts across multiple sources and markets is a key success factor at this stage of research.

Industry (Trade) Surveys

Inputs from desk research are substantiated and validated by our Market Research team. At this stage of the research process, analysts speak to leading company executives and gather feedback on initial market estimates. Market Research also adds depth to our analysis by providing insights on key trends and their impact on future projections. Market Research surveys help to:

  • Generate a cross-validated view of market size as well as structure and strategic direction of the industry.
  • Fill data gaps and incorporating industry opinion in projections for the future.
  • Analyze and evaluate views on current trends and future market developments.

We connect with industry executives across the value chain: brand owners, media owners, agencies, and independent market experts to build a comprehensive and cross-validated industry overview. Including opinions from different sources and merging them with our estimates allow us to provide accurate and reliable insights.

Consumer Behavioral Analysis

Socintel360's comprehensive consumer behavior tracking offering – "SocialTrack360", provides unique insights on digital media usage. It tracks how consumer behavior is evolving and helps companies make informed decisions based on in-depth analysis.

In addition to existing information sources our research team leverages primary research data, regression modeling and consumer segmentation (demographic, attitudinal, psychographic and lifestyle) to create powerful and actionable insights. Results from consumer research also form a key input for our forecasting models and facilitate accurate future market projections.

Company Analysis

For each of our core datasets we conduct company analysis on an ongoing basis to build a comprehensive view of the market and keep it up-to-date. This is an integral part of the overall market estimation process. The activity involves reviewing publicly available information such as annual reports and broker reports as well gathering additional insight through trade surveys. From a data analysis perspective, this helps build a robust estimate for major industry players both at a national and a global level.

Forecasting

Accurate forecasting is the most critical element of the research processes. At Socintel360, we specialize in thoroughly evaluating & accurately forecasting sizes of all the key market segments. Our forecasting models are validated using a number of different procedures. Final market estimates including forecasts that capture key conclusions about the current state of the industry, consumer behavior and overall macro-micro impact on different industries.

Quality Control & Data Validation

Across markets and segments, Socintel360 follows clear and strict definitions, ensuring a standardized process at each stage of the research process from data collection to modeling and data finalization. As a final stage of the quality control, data and insights are validated through selected industry experts from local markets and all data is subjected to an exhaustive review process, at country, regional and global levels.

All the data is rigorously audited with audit trail of sources and calculations to allow for a thorough evaluation of data sense and integrity. After the completion of the review phase, data is then further analyzed across series of comparative indicators both at regional and global level.

This final step ensures that data is comparable across countries, with consistent definition and data validation process. One of the core objectives of this final step is to analyze and ensure that possible discrepancies between published sources have been reconciled and that our final estimates take into account view of the country's trade sources in a coherent pattern.

Industries

We track social media marketing activities across 14 key industries, offering unique and customized insights for each industry. Additional depth is provided through country level analysis for every industry, giving clients a comprehensive understanding of market opportunities and challenges. Our reports and databases across industries are updated every quarter and provide comparable statistics on a wide range of parameters across markets.

Markets

Socintel360 tracks over 25 global economies, making it one of the most comprehensive tools for understanding and analyzing social media marketing. With a strong focus on developing economies, we help clients fine tune their social media marketing strategies in growth markets and gain competitive advantage.

Global Reach

 

Stay in touch Like Socintel on Facebook

Follow Socintel on Twitter

Join Socintel Group for Social Media Research Reports
Request a demo of our service Request a Demo for Digital & Social Media Reports