Home | Contact Us | Shopping Cart | Register | Client Login

Market Insight

Socintel360’s Market Insight offering provides detailed insights into changing market dynamics, consumer preferences, and investment & spending strategies. This offering consists of ad spend databases (350+ KPIs / country); 100+ KPIs for each country covering macroeconomic drivers, consumer insights, and technology infrastructure insights; and analytical reports.

  • Overview
  • Digital Ad Spend DB
  • Social Media Ad Spend DB
  • DigiGraphics Database
  • Event Insight Briefs
  • Reports

Socintel360’s Market Insight offering provides detailed insights into changing market dynamics, consumer preferences, and investment & spending strategies. This offering is a combination of the following databases and reports:

  • Event Briefs: Event Briefs offer insights into key market events and their implications for marketers. We go beyond the news to and leverage our unique databases to put the complete perspective that helps in decision making.
  • DigiGraphics Database: DigiGraphics Database covers over 100 indicators, tracking market dynamics across five key areas – macroeconomic fundamentals, consumers, infrastructure, technology adoption, and commerce.
  • Digital & Social Media Ad Spend Databases:  Socintel360 tracks over 350 indicators related to social media and digital advertising spend across 14 industries in each of the 25 countries covered. With ad spending data broken down by industry, format, platform, and marketing objective, we provide one of the most comprehensive coverage on social media advertising.

Key Benefits

Brand Owners

  • Comprehensive coverage facilitates benchmarking market position across industries and markets
  • In-depth analysis covering strategies and best practices
  • Access to unique and creative campaign ideas
  • Insights and information that aid decision making on more effective allocation of advertising budget across digital and traditional channels.

Agencies

  • Better channel understanding across industries to help fine tune sales strategies
  • Deeper understanding of changing client preferences across industries
  • Access to reliable and extensive data-points to support new business propositions for clients  

Media Owners

  • Accurately assess market position and fine tune value proposition on the basis of changing advertising spend dynamics
  • Stay on top of changing preferences of marketers across industries

Academic / Market Research / Professional Services

  • Understand how brands are engaging consumers and what’s driving this change
  • Make more credible recommendations to clients supported with hard data
  • Benchmark of social media marketing spend across industries 

 

Our digital advertising spend database covers over 350 indicators, tracking spending by industry, format, channel and social networking platform. The database offers a comprehensive view of digital advertising spend across 25 economies. Our robust methodology leverages extensive desk research, opinion of local / regional analysts, and validation from external experts, ensuring high levels of data integrity and accuracy.

 

Our social media advertising spend database covers over 200 indicators, tracking spending by industry, format, channel and social networking platform. The database offers a comprehensive view of social media advertising spend across 25 economies. Our robust methodology ensures high level of data accuracy through a combination of extensive desk research, opinion of local / regional analysts, and validation from external experts.

 

Socintel360’s DigiGraphics Database covers over 100 indicators, tracking market dynamics across five key areas – macroeconomic fundamentals, consumers, infrastructure, technology adoption, and commerce. The database offers a comprehensive view of DigiGraphics drivers across 25 economies, outlining the changing profile and preferences of digital consumers. Our robust methodology leverages extensive desk research, opinion of local / regional analysts, and validation from external experts, ensuring high levels of data integrity and accuracy.

Key Benefits

  • Get in-depth understanding of changing consumer preferences
  • Pull a wide range of indicators to do analysis on in-house strategic projects
  • Understand market fundamentals and how changing scenario should be leveraged to drive revenues and target consumers
  • Get detailed view on commerce and technology landscape in the country

Socintel360’s Event Briefs offer insights into key market events and their implications for marketers. We go beyond the news to and leverage our unique databases to put the complete perspective that helps in decision making. These briefs provide in-depth analysis and analyst opinion along with extensive data on current and future market trends. Event Briefs offer insights and opinion on changing social media marketing dynamics; helping marketers formulate successful strategies to deliver strong ROI. Our extensive network of analysts brings in local market perspectives that add tremendous value to these reports.

Key Benefits

  • Understand specific implications behind changing market dynamics
  • Explore emerging opportunities from key events happening in the industry
  • In-depth understanding of how budget allocation towards social media campaigns is expected to change over the next five years
  • Understand disruptive features being launched across social media networks and platforms to facilitate brands reaching out to consumers
  • Gain detailed insights into consumer segmentation and targeting strategies
  • Detailed insights into mobile proposition of social media platforms and what it means for marketers

Socintel360 provides industry and country specific social media marketing strategy reports covering a variety of niche topics. These reports provide in-depth analysis and analyst opinion along with extensive data on current and future market trends. Our extensive network of strategic analysts contribute local ‘in-market’ perspectives that add tremendous value to these reports. 

1052 Results
previous123456789...105106next
Stay in touch Like Socintel on Facebook

Follow Socintel on Twitter

Join Socintel Group for Social Media Research Reports
Request a demo of our service Request a Demo for Digital & Social Media Reports