Home | Contact Us | Shopping Cart | Register | Client Login

Innovation Radar

Our Innovation Radar practice provides industry specific insights, helping marketers formulate effective campaign strategies and leverage successful innovations from across industries and markets.

  • Overview
  • Case Studies
  • Innovator Tool
  • Innovation Insights

Our Innovation Radar practice provides industry specific insights, helping marketers formulate effective campaign strategies and leverage successful innovations from across industries and markets. Overall, the Innovation Radar practice is divided into the following two modules:

  • Innovator Platform – Socintel360’s Innovator Tool is a repository of over 2,000 innovative case studies with core focus on social media. This tool enables slicing and dicing data by a granular taxonomy with over 60 categories, helping marketers formulate effective campaign strategies and leverage successful innovations from across industries and markets. Innovator Tool offers unique insights into advertising, commerce, consumer engagement, crisis management, and operational strategies.
     

  • Innovation Insights – Innovation insights provides in-depth analysis of strategies adopted across industries to gain market share, reduce cost and increase brand awareness.
     

Key Benefits

Brand Owners –

  • Understand on-going innovations and plan social media advertising strategy in line with the latest trends
  • Learn from innovations across industries and understand how social media is being used with other channels such as mobile to engage and target consumers
  • Gain detailed understanding of platform innovation and fine tune social media marketing strategy
  • Understand operational best practices for implementing social media strategy

Agencies –

  • Increase effectiveness of campaigns designed for clients through unique insights
  • Generate campaign ideas, leverage learning from both success and failure stories

Media Owners –

  • Assess how channels are being used innovatively and fine tune value proposition accordingly.
  • Understand the changing competitive landscape through the new ventures database
  • Identify M&A opportunities

Market Research / Professional Services / Academics –

  • Gain in-depth understanding of trends and drivers at industry level
  • Benefit from insights on company strategy
  • Understand on-going innovations in social media advertising strategy

 

Summary

Our case study database is a repository of over 2,000 innovative initiatives and success and failure stories, offering in-depth understanding of social media dynamics. Tracked on a daily basis using over 500 sources globally, this database offers unique insights into emerging advertising strategies to engage consumers on social media platforms and tactical mistakes which should be avoided. The core focus of the database is on capturing innovation across industries. Each case study goes through a stringent review process and is only included in the database if it clearly demonstrates either innovative advertising campaign strategy; best practices in developing and executing social media strategies; or social commerce rollout.

At a broader level, the database covers the following topics:

  • Advertising Campaign

  • Social Commerce

  • Best Practices in Operations

Case examples in the database help marketers develop a better understanding of social media marketing and take a holistic approach while creating their own plans and strategies.

Key Benefits

Advertising Campaign Case Studies


  • Gain deeper understanding of tactics adopted to engage and target consumers
  • Get insights on gaps between how consumers use mobile and social gaming and the targeting strategy adopted by marketers
  • Understand which social media marketing strategies work best to create brand awareness, drive sales and launch new products
  • Formulate campaign strategy on the basis of changing proposition of social media platforms to maximize ROI
  • Understand strategies to collaborate with various players to launch ad campaigns

Social Commerce Case Studies


  • Understand social commerce opportunities and gain insights on developing your own strategy
  • Gain insights into best practices adopted by market leaders in rolling out social commerce strategy
  • Gain deeper understanding of what competitors are doing in the social commerce space
  • Understand strategies to collaborate with various players to rollout social commerce initiatives  

Operations Best Practices Case Studies


  • Gain in-depth understanding of best practices adopted in effective operational setup’s to maximize returns
  • Understand best practices in measuring ROI and developing an effective strategy
  • Find out how companies are redesigning their operations to make social media a part of their core strategy

Crisis Management

 

  • Understand best practices in managing crisis situation
  • Gain from innovative examples across industries and markets and empower your social media team to respond quickly and effectively in a crisis situation
  • Learn from both success and failure examples  

Innovative Engagement

 

  • Gain deeper understanding of tactics adopted to engage consumers in a creative manner
  • Get insights into how innovative consumer engagement can be turned into a highly effective campaign
  • Understand low cost startategies to generate significant buzz

Socintel360’s Innovator Tool is a repository of over 2,000 innovative case studies with core focus on social media. This tool enables slicing and dicing data by a granular taxonomy with over 60 categories, helping marketers formulate effective campaign strategies and leverage successful innovations from across industries and markets. It also helps in understanding emerging, low cost, innovative social media marketing strategies being adopted across industries. Innovation Tool tracks over 500 sources globally every day, offering unique insights into advertising, commerce, consumer engagement, crisis management, and operational strategies.

Key Benefits

Brand Owners –

  • Understand on-going innovations and plan social media advertising strategy in line with the latest trends
  • Learn from innovations across industries and understand how social media is being used with other channels such as mobile to engage and target consumers
  • Gain detailed understanding of platform innovation and fine tune social media marketing strategy
  • Understand operational best practices for implementing social media strategy

Agencies –

  • Increase effectiveness of campaigns designed for clients through unique insights
  • Generate campaign ideas, leverage learning from both success and failure stories

Media Owners –

  • Assess how channels are being used innovatively and fine tune value proposition accordingly.
  • Understand the changing competitive landscape

Market Research / Professional Services / Academics –

  • Gain in-depth understanding of trends and drivers at industry level
  • Benefit from insights on company strategy
  • Understand on-going innovations in social media advertising strategy

Socintel360’s Innovation Insight report series provides industry specific insights, helping marketers formulate campaign strategy and benefit from knowledge about successful innovations across industries and markets.  In addition, it covers analysis on innovation in social commerce and operational best practices.

304 Results
previous123456789...3031next
Stay in touch Like Socintel on Facebook

Follow Socintel on Twitter

Join Socintel Group for Social Media Research Reports
Request a demo of our service Request a Demo for Digital & Social Media Reports