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Strategic Insight

Digital and social media marketing is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage. Socintel360’s "Strategic Insight" reports cover a range of niche topics across industry sectors and markets, which help marketers gain in-depth understanding of the issues along with strong set of recommended actions.

  • Hot Topic Reports
  • Company Strategy Reports
  • Consumer Insights
  • Business Sentiment Survey
  • Reports

Digital and social media marketing is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage. Socintel360’s “Hot Topic” reports cover a range of niche topics across industry sectors and markets, which help marketers gain in-depth understanding of the issues along with strong set of recommended actions.

Convergence of mobile, social media, and overall digital is enabling companies to capitalize on new opportunities to strengthen brand image and gain market share. This is allowing marketers to understand consumer behaviour and target them in a personalized manner. More importantly, there is an increased focus on running integrated campaigns across platforms and advertising channels. Digital and social media marketing is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage. Socintel360’s Hot Topic reports help marketers understand changing market dynamics and how they should strategize to gain market share.

Key Benefits

Brand Owners –

  • Gain access to data, insights and opinion on social media based marketing strategies adopted by leading brands globally.
  • Understand on-going innovations and plan social media advertising strategy in line with the latest trends
  • Learn from innovations across industries and understand how social media is being used with other channels such as mobile to engage and target consumers
  • Understand which advertising strategies work best to create brand awareness, drive sales and launch new products

Agencies –

  • Increase effectiveness of campaigns designed for clients through unique insights
  • Understand how best upcoming technologies can be used to drive unique campaigns for clients

Media Owners –

  • Assess how channels are being used innovatively and fine tune value proposition accordingly.
  • Understand the changing competitive landscape and new features being launched by competitors
  • Identify M&A opportunities

Market Research / Professional Services / Academics –

  • Gain in-depth understanding of trends and drivers at industry level
  • Understand on-going innovations in social media advertising strategy
  • Understand how brands are likely to react in future and what will drive their investments

Company Strategy

Socintel360 provides unique insights into digital and social media strategies of leading companies across 25 geographies. This covers strategic planning, budget allocation, operational structure and implementation, targeting strategies through advertising and approach towards innovation.

  • Digital and Social Media Strategic Imperatives: This module provides insights into company’s digital and social media strategic imperatives and a snapshot of the evolution of digital and social media strategies implemented by the company.
  • Strategic Insights into Implementing and Executing Digital and Social Media Imperatives: This module provides in-depth analysis on company’s digital and social media implementation strategy. It highlights the impact of digital and social media from an organizational, cultural, and functional perspective.
  • Marketing Budget Allocation: This module provides insights into company’s budget allocation strategy towards digital and social media marketing. It provides budget allocation snapshot for company’s leading geographic markets and brands. In addition, it also provides breakdown of advertising budget by desktop and mobile.
  • Advertising & Targeting Strategies: This module provides detailed analysis on key aspects of company’s digital and social media strategy. It analyzes how the company implements its social commerce and social media initiatives, and how the company utilizes digital formats and digital channels to achieve its strategic goals.
  • Analysis of Company’s Social Media Strategy by Key Brands: This module analyzes engagement strategies and content on leading social media networks for the company’s key brands.
  • Case Examples: This module provides case examples of innovative digital and social media marketing adopted across global operations.

Summary

Multinational companies and marketing firms require a multidimensional understanding of the consumer landscape and behavior around the world to take effective decisions. This includes key decisions including those regarding their social media initiatives. Socintel360 offers a comprehensive solution that provides unique insight on social media usage behavior across 10 countries. Our SocialTrack360 offering tracks how local consumer behavior is evolving and delivers insights on how companies can use this knowledge to make informed decisions. To help companies identify current and evolving consumer trends, SocialTrack360 covers over 100 social media indicators for each of the 10 countries. 

Coverage & Benefits

Socintel360’s 2013 Global Consumer Trends survey examines several attributes related to social media. Some of the key questions it helps to answer are:

  • Demographic analysis – who are the users?
  • Consumer social media usage behavior – what are they using and why?
  • Consumer social media impact by Industry sectors (Food, Beverages etc.) – what sectors influence the usage?
  • Consumer usage analysis by mode – how do they access social media (desktop, mobile etc.)?
  • Future outlook towards social media usage – what their concerns are and their views on future use?
  • Brand recall by key sector (Food, Personal Care etc.) – which top brands influence them?
  • Online purchase behavior particularly social commerce – do they buy products online and how they expect this to change?

 

Socintel360’s best practices database enables analysis through a structured proprietary framework which helps in developing a holistic social media strategy. With over 250,000 KPIs spanning seven countries and 20 markets, this database offers unmatched detail on social media marketing. It offers unique insights on niche areas at industry and country level. The analytical framework is based on five key pillars and 20 sub-pillars, covering more than 80 strategic issues on key topics. With an industry specific approach, the framework provides in-depth analysis on best practices in social media marketing, focusing on niche areas such as mobile marketing, location based marketing, product innovation, and loyalty programs. The framework provides a future outlook on key issues across pillars, including budget allocation by function, marketing objectives and investment avenues.

Inputs for the framework primarily include data gathered from secondary as well as primary research, which includes interviews with senior management from industries and external subject matter experts.

Primary research data from surveys  is split into three categories of market players – “Leaders”, “Followers”, and “Laggards” using a scorecard mechanism which identifies best practices in the industry.  This helps in understanding strategies adopted by market leaders and benchmarking your market position across a range of parameters.

 

Socintel360 provides industry and country specific social commerce strategy reports covering a variety of niche topics. These reports provide in-depth analysis and analyst opinion along with extensive data on current and future market trends. Our extensive network of strategic analysts contribute local ‘in-market’ perspectives that add tremendous value to these reports.
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