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Data, insights, and opinion on social media marketing

Socintel360's reports offer extensive data, insights and opinion on changing dynamics of social media marketing, enabling marketers formulate successful strategies and deliver strong ROI. We combine best practices, emerging business models, consumer insights, and market innovation to help our clients identify unique opportunities.

Building and Implementing Strategic Imperatives for Social Media Marketing Initiatives: Best Practice Series
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Summary

Convergence of mobile and social media is enabling food and beverage companies to capitalize on new opportunities to strengthen brand image and gain market share. This unique social-mobile combination is allowing marketers to understand consumer behavior and target them in a personalized manner. There is an increased focus on running integrated campaigns across platforms and advertising channels with social media and mobile becoming core elements. Social media mobile marketing is fundamentally reshaping operational structure along with strategic focus of food & Beverage companies. This channel is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage.
However, executing a strategy that combines different channels and segments is indeed challenging. To be successful food & Beverage marketers need to invest in the right areas and execute marketing initiatives well. This report provides insights into social media mobile marketing best practices adopted by food & Beverage industry in the US. It enables brands to benchmark their market position within the industry along with a broad comparison with other industries. Insights from this report are primarily based on survey results, which has been structured around a proprietary analytical framework. This framework derives best practices across five key pillars and 20 sub-pillars, covering in-depth analysis on more than 85 strategic issues in social media mobile marketing. The five key pillars include the following:

• Pillar 1: Strategic Imperatives
• Pillar 2: Budget Allocation Strategies
• Pillar 3: Operational Strategies
• Pillar 4: Targeting Strategies & Innovations
• Pillar 5: Benefits & ROI

The output of framework is driven by a combination of secondary and primary research, which includes senior management from across industries and external subject matter experts. Based on a scoring mechanism to identify best practices or strategies which are helping marketers to derive higher ROI, the survey result is split into three categories of market players   Leaders ,  Followers , and  Laggards .

Synopsis

Key modules of the report include the following:
• Best Practice Analysis Framework: This module (Chapter 2) explains the best practice framework used to evaluate social media mobile marketing effectiveness along with scoring methodology.
• Analysis and Opinion on Best Practices in Social Media Mobile Marketing: This module (Chapter 3) provides scorecard analysis and benchmarking industries across five pillars and 24 sub-pillars, which offers in-depth analysis on best practices in social media mobile marketing.
• Strategic Imperatives: This module (Chapter 4) establishes how clearly organizational imperatives have been defined to drive ROI. It provides insights into best practices in defining four key aspects of social media mobile marketing  policy, revenue imperatives, cost imperatives, and brand building imperatives.

Scope

enting social media mobile advertising . Below is a summary of key points:

• It provides survey data (current trend and forecast till 2018) across 11 key issues, splitting responses in 3 categories   Leaders ,  Followers , and  Laggards
• It provides insights into best practices across key steps in developing and implementing social media mobile marketing by leading brands
• It provides case examples of social media strategies along with innovative social media mobile advertising campaigns

Key Questions Answered

This report answers the following key questions:
• How marketers can formulate holistic social media mobile marketing strategies?
• What are the key issues to focus on while defining strategic imperatives (organizational strategy, revenue goals, cost / operational goals, and brand building goals) for social media mobile marketing?

Table of Contents

BPSR50401.pdf

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Report Details

Single User Price USD : $1900

Site Price USD : $2850

Enterprise Price USD : $5700

Number Of Pages : 80

Published Date :

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