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Data, insights, and opinion on social media marketing

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P&G's Effectiveness of Digital and Social Media Marketing Strategies and Innovations
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Summary

Procter & Gamble (P&G) has been one of the leading players in the consumer packaged goods industry that has focused strongly on developing and implementing digital and social media strategies. P&G is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, P&G is focusing on transforming its operations, going beyond marketing to drive cost and supply chain efficiencies. P&G's strategy has redefined dynamics of social media marketing and has raised the benchmarks of effective social media practices.

Synopsis

This report provides in-depth analysis of P&G's social media strategy with a focus on overall digital goals. This report provides insights on the following 6 modules:

• Digital and Social Media Strategic Imperatives: This module provides insights into P&G's digital and social media strategic imperatives and a snapshot of the evolution of digital and social media strategies implemented by the P&G.

• Strategic Insights into Implementing and Executing Digital and Social Media Imperatives: This module provides in-depth analysis on P&G's digital and social media implementation strategy. It highlights the impact of digital and social media on P&G from an organizational, cultural, and functional perspective.

• Marketing Budget Allocation: This module provides insights into P&G's budget allocation strategy towards digital and social media marketing. It provides budget allocation snapshot for P&G's top 10 geographic markets and top 5 brands. In addition, it also provides breakdown of advertising budget by desktop and mobile.

• Advertising & Targeting Strategies: This module provides detailed analysis on key aspects of P&G's digital and social media strategy. It analyzes how P&G implements its social commerce and social network initiatives, and how the P&G utilizes digital formats and digital channels to achieve its strategic goals.

• Analysis of P&G's Social Media Strategy by Key P&G Brands: This module analyzes P&G's engagement strategies and content on leading social media networks for the P&G s key brands  Kit Kat, Nescafe, Purina, Maggi, Haagen Dazs.

• Case Examples: This module provides case examples of innovative digital and social media marketing adopted by P&G across its global operations.

Scope

This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by P&G across its global operations. Below is an overview covering scope of this report:

Market Focus: Global

Data & Analysis: This report provides an extensive analysis of P&G's digital and social media initiatives. Below is a summary of key points:

• It provides insights into digital and social media budget allocation across the P&G s 10 largest geographic market and top 5 brands.
• It compares P&G's digital and social media budget allocation strategy with overall food and beverage industry.
• Analyzes how P&G's digital and social media strategic initiatives are implemented and practiced.
• It provides case examples of innovative digital and social media marketing adopted by P&G across its global operations.

Key Questions Answered

This report answers the following key questions:

• How is P&G adopting digital and social media within the organization?

• What are the objectives of P&G's digital and social media strategy, and how it is implementing them?

• How is P&G implementing digital and social media initiatives as a marketing tool?

• What is P&G's consumer engagement model on digital and social media?

• How does P&G measure return on digital and social media investment?

• How is P&G leveraging mobile, social commerce, video, game and display and social networks to achieve its marketing and organizational goals?

• What percentage of the P&G s advertising budget is allocated to digital, mobile based and social media initiatives?

Table of Contents

1. About this Report
1.1. Introduction
1.2. Methodology
1.3. Disclaimer
2. P&G s Digital and Social Media Strategic Imperatives  Going Beyond Marketing
2.1. P&G s Digital and Social Media Snapshot
2.2. Digital and Social Media Strategic Imperatives
2.3. Evolution of Digital and Social Media Strategy
3. Strategic Insights into Implementation Framework
3.1. Framework for Implementing Digital and Social Media Imperatives
3.2. Organizational Culture & Leadership Focus
3.3. Digital and Social Media Organizational Structure
3.4. Listening & Engaging
3.5. Media Productivity
4. P&G s Digital and Social Media Marketing Budget Allocation
4.1. P&G s Digital and Social Media Budget Allocation & Industry Benchmarking
4.2. Digital and Social Media Budget Allocation Analysis by Top 10 Markets
4.3. Digital and Social Media Budget Allocation Analysis by Key Brands
4.4. P&G s Budget Allocation by Channel & Industry Benchmarking  Mobile vs. Desktop
5. Advertising & Targeting Strategies
5.1. Channel Strategy  Online vs. Mobile
5.2. Branding & Targeting Strategy
5.3. Social Commerce
5.4. Product Launch Strategy
5.5. Advertising Format Strategy  Video, Gaming, and Display
5.6. Social Networking Site Strategy
5.7. Content Strategy
6. Analysis of P&G s Social Media Strategy by Key Brands
6.1. Gillette
6.2. Pampers
6.3. Tide
6.4. Old Spice
6.5. Duracell
6.6. Olay
6.7. Pantene
6.8. Oral-B
6.9. Always
6.10. Wella
6.11. Hugo Boss
7. Case Examples  P&G
7.1. Brand Building & Consumer Engagement
7.2. Lead Generation, Sales
7.3. Product Launch
8. Further Reading

List of Figures

1. Methodology Framework
2. P&G - Social Media Mobile Marketing Effectiveness Index Taxonomy
3. P&G  P&G Overview
4. P&G s Strategic Imperatives  Digital and Social Media Channels
5. P&G's Digital and Social Media Evolution
6. P&G Digital & Social Organizational Structure
7. P&G Digital & Social Media Marketing Budget Allocation Strategy  P&G vs. Industry Average, 2013
8. P&G's Global Digital & Social Media Marketing Budget Allocation for Top 10 Markets
9. P&G Digital & Social Media Marketing Budget Allocation for Top 5 Brands
10. P&G Marketing Budget Channel Allocation Strategy  P&G vs. Industry Average, 2013

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Report Details

Single User Price USD : $1900

Site Price USD : $2850

Enterprise Price USD : $5700

Number Of Pages : 165

Published Date : 01-Dec-2014

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